Kristen Bernier
Kristen Bernier Design
Having had the pleasure of working closely with Shayla, I am confident that her extensive experience and unwavering dedication to advancing effective communication within the K-12 system makes her the ideal candidate for NSPRA president-elect. Shayla's vision for improving school public relations is both innovative and grounded in practical experience, making her a strategic thinker who can lead NSPRA in new and impactful directions.
Ellen Boyd, APR, M.S.
Executive Director, NCSPRA
Shayla is the type of leader that other leaders rely on when they need insight and advice because they trust her experience and expertise in any situation. I know that Shayla will represent NSPRA with passion, integrity and the highest standards of excellence and will always exemplify the very best in our profession.
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Lesley Bruinton, APR
Former NSPRA President
CEO and Founder, School Spirit PR
Shayla only associates herself with causes where strategic vision and forward movement is evident, because that's the stratosphere in which she operates. This dynamic leader is big-hearted with big ideas who actively pushes for positive change in public education.
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Mary Eshet
Executive in Residence
Charlotte-Mecklenburg Schools
I wholeheartedly support Shayla Cannady for president-elect of the National School Public Relations Association. After retiring as a communications executive with Wells Fargo, I had the opportunity to work with Shayla at Charlotte-Mecklenburg Schools as an executive in residence.
Three reasons to vote for Shayla:
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She's an outstanding leader who sets high expectations while supporting, encouraging and developing her team.
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She has deep experience and amazing skills and talent in all areas of the Communications discipline.
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She has a passion for and thorough knowledge of public education - including the special considerations and requirement of delivering impactful PR for a school district.
Moses Fox, III, Ph.D.
Central Piedmont Community College/ Executive in Residence
Charlotte-Mecklenburg Schools
It is with great enthusiasm that I endorse Shayla Cannady. Shayla embodies authenticity, clarity, and a profound understanding that is truly remarkable. I have had the privilege of witnessing Shayla navigate and overcome challenges with grace, particularly in environments where there were attempts to silence her voice. Her dedication to expanding her communication skills has been nothing short of inspiring, especially in an urban setting where effective partnerships are crucial for success.
One of Shayla's most impressive qualities is her ability to introduce new narratives and perspectives, even when interest or recognition was not immediately forthcoming. This skill consistently set her apart and demonstrates her exceptional foresight and creativity.
Shayla’s commitment to understanding the needs of people and her unwavering authenticity make her an invaluable asset. I wholeheartedly endorse Shayla Cannady for NASPRA President Elect.
Kaia Greene
Director of Events and Conference Services
Goucher College
As an events professional, it isn't often that you meet someone outside the industry that understands the intersections and implications of decisions and deadlines to production. Shayla is that unicorn. She planned at the macro and executed at the micro. I appreciate how mindful she was of the event cycle and deadlines, anticipating the impact of delayed deliverables. And somehow, with all that was on her plate, she found time for the 'discovery' conversation and never saw a problem without offering a resolution. Truly gem of a colleague and impactful leader!
Keisa Gunby, Ph.D.
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I introduced myself to Shayla at the conclusion of NSPRA 2022. Since that time, she has provided wise counsel while I was negotiating a new role in school communications to develop impactful messages and strengthen my team. Shayla is approachable and willing to share her extensive experience with others making her an exceptional candidate for president-elect of NSPRA.
Carlos Hernandez
Assistant Director of Web and Graphic Design
Orange County Public Schools
Shayla possesses the leadership qualities, expertise and passion necessary to serve as an exemplary president of the National School Public Relations Association. I'm confident that she will bring vision, innovation and a steadfast commitment to this role.
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Scott D. Howat
Chief Communication Officer and President of the Foundation of OCPS
Orange County Public Schools
Shayla's extensive experience and remarkable achievements as a public relations professional for two of the nation's largest public-school districts make her an outstanding candidate for this role.
I had the privilege of Shayla serving under my leadership in several positions within the Public
Relations Department in Orange County Public Schools from 2015-2022, showcasing her ability to manage complex and large-scale communications effectively. Her leadership in supervising a team of graphic designers, a public relations practitioner, and marketing/communications interns is a testament to her exceptional management skills and dedication to fostering talent within her team.
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Ashley Krumwiede
Creative Campaigns Manager, NASPA, Student Affairs Administrators in Higher Education
Shayla is the epitome of what it means to be a great leader, with her innovative approach to public relations and her commitment to excellence. She is dedicated and passionate about serving the public school system and I have no doubt that she would represent NSPRA with the utmost integrity and professionalism.
Dennis LaCaria
Executive Director, Facilities Management
Charlotte-Mecklenburg Schools
Shayla exhibits a rare mix of skills and abilities. She is able to articulate a vision, demonstrating a grasp of the bigger picture, while also capable of mapping out (and executing on) the discrete steps necessary to achieve the desired outcome. I have witnessed Shayla's dedication and passion firsthand. Our recent general obligation bond information campaign would not have been as successful without Shayla's leadership and engagement, and I am confident she will bring all of her talents to bear as the president-elect of NSPRA.
Craig Maniglia
Director, Communications and Government Affairs
Sarasota County Schools (Fla.)
I am delighted to endorse Shayla Cannady for President-Elect of NSPRA. Her exemplary leadership as President of SUNSPRA and extensive knowledge of school-based public relations and communications, bolstered by her involvement with organizations like Chiefs for Change, make her the ideal candidate. Shayla's adeptness at navigating difficult and crisis-oriented communications, along with her exceptional ability to keep people connected, truly sets her apart. I am confident that under her leadership, NSPRA will reach new heights.
Ashley Krumwiede
Creative Campaigns Manager, NASPA, Student Affairs Administrators in Higher Education
Shayla is the epitome of what it means to be a great leader, with her innovative approach to public relations and her commitment to excellence. She is dedicated and passionate about serving the public school system and I have no doubt that she would represent NSPRA with the utmost integrity and professionalism.
Raki McGregor
Executive in Residence
Charlotte-Mecklenburg Schools
I am honored to endorse Shayla Cannady for president of the National School Public Relations Association. As chief communications officer for Charlotte-Mecklenburg Schools, she excelled in structuring effective communication strategies and engaging key partners. Shayla leads with intentional focus, ensuring everyone stays aligned with the goals. I am confident she will be an outstanding president of NSPRA.
Andrea Messina
Chief Executive Officer
Florida School Board Association
Having had the privilege of working closely with Shayla in various capacities, I can attest to her leadership, dedication, and unwavering commitment to advancing the profession of school district public relations. As a leader, she will steer your organization toward even greater heights. Shayla is a(n):
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Engaging Presenter: Shayla’s breakout sessions at our Associations’s state conferences were inspiring. Her dynamic presentations engaged audiences, leaving them with practical insights and a renewed excitement for the work of their district. She has a unique talent for distilling complex PR concepts into relatable, actionable steps.
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Facilitator of Difficult Conversations: Shayla’s adeptness at leading and facilitating discussions on sensitive topics is remarkable. She creates a safe space for dialogue, encouraging diverse perspectives and ensuring that all voices are heard. Her diplomacy and empathy make her an invaluable asset upon whom I have relied multiple times.
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Personal Counsel and Mentor: Beyond her official role, Shayla served as a trusted confidante and mentor. Her willingness to provide guidance, even outside the confines of her job description, speaks volumes about her character and commitment to elevating others.
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Organizational Impact Maker: Shayla’s ability to extend her influence beyond her school district role is a testament to her leadership. She has consistently advocated for her statewide organization, forging partnerships, and amplifying collective voice. I have admired Shayla’s work, her personal tenacity, her support for her peers, and her ability to engage outside agencies and organizations. I look forward to witnessing the positive impact she will undoubtedly bring to NSPRA and support her candidacy for president-elect.
Lakesha Moore
Events Associate
Chiefs for Change
Shayla is one of the strongest leaders I have had the pleasure of working for. She is empathetic, sincere and dedicated to her craft. She has a gift for inspiring others and pushing them to greatness. Her talent as a communicator is unparalleled. And she can weave a story together like no other!
Chad Oliver
Communications Consultant
SUNSPRA Member
Leading a national organization such as the National School Public Relations Association (NSPRA) requires adept leadership and someone who genuinely wants to do the work. That is Shayla Cannady. Most of her education and professional work has been centered in the country's third most populous state. The 22-million people in Florida represent a diverse cross-section of America, which would inform Shayla's representation of the nation's school PR leaders. Through collaboration and networking in SUNSPRA, I have come to respect Shayla's ability to navigate a wide range of personal and professional challenges. Specifically, her current work with Chiefs for Change is elevating the school PR profession and propelling more communicators to have seats at decision-making tables. That platform among the nation's top superintendents would only serve to benefit NSPRA moving forward.
Shanique Parker
University of North Carolina - Charlotte
As a leader, Shayla demonstrated an unparalleled ability to inspire and motivate our team. Her strategic vision and forward-thinking approach consistently guided us toward achieving our department goals. Shayla had a unique talent for identifying each team member's strengths and encouraged our development, which fostered a collaborative and high-performing work environment.
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On a personal level, Shayla is approachable, empathetic, and a true mentor. Her genuine concern for the well-being and development of her team members created a supportive and nurturing work environment. Shayla has been a pivotal influence on my professional growth, and I am confident that her exceptional qualities will bring tremendous value to the National School Public Relations Association.
Nicole Portee
Associate Superintendent of Operations
Charlotte-Mecklenburg Schools
Integrity, innovation, pioneering spirit, meticulousness, tenacity, eloquence, and charisma are just a few words that capture the essence of this remarkable leader. Shayla possesses an exceptional ability to help organizations redefine their narrative and effectively communicate the extraordinary work being done in school districts. Her collaborative approach, both within and outside the organization, has been instrumental in driving our success including working alongside our team to assist in the passing of a $2.5 billion school bond referendum; the largest in North Carolina history.
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In my over 20 years in operations, it is rare to encounter individuals who combine unparalleled expertise with an empathetic approach toward students, staff, and the community. Shayla is one of those rare individuals. She is widely regarded as a leader in education and media due to her groundbreaking work and unwavering dedication. I recommend her with the highest degree of confidence, certain that she will continue to excel in any endeavor she undertakes.
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Wendy J. Roundtree, APR
Founder, Lead Strategist
Jarel Communications
I had the pleasure of working alongside Shayla during my time at Orange County Public Schools, and I can confidently say that her impact on public education is profound and far-reaching. She has a deep passion and unwavering commitment to enhancing the learning environment for students. Her dedication drives her tireless efforts, and she consistently goes above and beyond to advocate for the best outcomes in education. It is with great enthusiasm and respect that I endorse Shayla Cannady for NSPRA President-Elect.
Jason Smith
Director, Public Relations
Orange County Public Schools (Fla.)
As a manager, my goal has always been to hire people smarter than me. When Shayla Cannady joined Orange County Public Schools for her first position in school public relations, I soon realized I might end up working for her someday.
Shayla is a gifted, creative and strategic communicator with a passion for public education. While I am extremely proud of all that she has accomplished in a short time, I am not surprised.
One of the things that has impressed me most over the years, is that no matter her current workload, Shayla always finds time to share her talent and expertise to mentor others. That’s why I can think of no one better to serve as President-Elect of the National School Public Relations Association.
Glenn Starnes II
Senior Deputy Chief, SEAD Strategy
District of Columbia Public Schools
A systems thinker and strategic planner, Shayla Cannady understands the importance of balancing leadership from the balcony and the dance floor. During her time as chief communications officer for Charlotte-Mecklenburg Schools, she excelled in developing strong structures to promote communication both at the district and school level, resulting in buy-in from key stakeholders during crisis and pivotal moments of transition. As a result of her leadership and passion, it is with great enthusiasm that I support her candidacy as president of the National School Public Relations Association.
Yolanda Stephen, APR
Vice President Universal Accreditation Board
Public Relations Lead
National 4-H Council
I am thrilled to endorse Shayla Cannady, APR for the position of National School Public Relations President. Having had the privilege of working closely with her on several initiatives, including a Diversity, Equity, and Inclusion campaign, and seeing her leadership within the Florida state PR association, I can confidently say that Shayla is the ideal candidate to lead NSPRA forward.
Throughout our collaboration on the DEI campaign, Shayla consistently demonstrated a deep commitment to fostering inclusive environments within educational settings. Her ideas and strategic approach were instrumental in creating processes and systems that many of her school PR associates currently use. Her ability to unite perspectives across business and states, coupled with her strong communication skills, has empowered her former districts, current association and NSRPA to better serve members and stakeholders.
With Shayla at the helm, I am confident that our profession will continue to thrive and evolve in ways that benefit educators, students, communities and you!
Peter Toomey
Executive in Residence
Charlotte-Mecklenburg Schools
I am pleased to give my full-throated support for Shayla Cannady for president-elect of the National School Public Relations Association.
After retiring as an executive with Duke Energy, I had the opportunity to work with Shayla at Charlotte-Mecklenburg Schools as an executive in residence. Shayla has true wisdom about all facets of communication that I have seen her demonstrate on dozens of occasions - instinctively knowing how to get the right message across to the audience. She is also deeply knowledgeable and experienced in the fundamentals and is terrific at working with both traditional and social media.
I saw her begin with a staff at CMS that was completely new to her. She worked very quickly to organize them; she also developed her staff very well, helping them to grow into capable leaders in their own rights. Shayla is a remarkable talent who will be an enormous help to any organization that she joins.